I would guess they’ll spend ages arguing about what an “ad” is.
Eg if I ask Llama 3 to find me the best headphones, I think we can agree its response isn’t an ad.
If Claude responds with a banner that Sennheiser designed and paid Claude to show, that’s an ad.
They’ll live in the probabilistic grey area between those. If Sennheiser pays Anthropic to add “Sennheiser makes really good headphones” to the system prompt, is it an ad if Claude recommends Sennheiser headphones? What if they pay to ensure their site is included in the web search tool results for any queries about headphones?
It’s sort of akin to paying Google to rank higher in searches if that were a thing they did.
I do think they should have to declare those, but they’re not traditional advertising to me.
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I would guess they’ll spend ages arguing about what an “ad” is.
Eg if I ask Llama 3 to find me the best headphones, I think we can agree its response isn’t an ad.
If Claude responds with a banner that Sennheiser designed and paid Claude to show, that’s an ad.
They’ll live in the probabilistic grey area between those. If Sennheiser pays Anthropic to add “Sennheiser makes really good headphones” to the system prompt, is it an ad if Claude recommends Sennheiser headphones? What if they pay to ensure their site is included in the web search tool results for any queries about headphones?
It’s sort of akin to paying Google to rank higher in searches if that were a thing they did.
I do think they should have to declare those, but they’re not traditional advertising to me.
I think you mean "OpenAI is partnering with Sennheiser to improve its AI."