this is FUD and I can have a bet with you that this won't happen in 3 years (or ever) [1]. post-training on specific brands is hard and affects overall accuracy, doesn't offer explainability, long cadence, no run time auction..
most importantly: there's enough competition that people would just use other models that don't do this. the kind of people who peddle this FUD are have not much theory of how markets work. Cory Doctorow has done a number on them and spread a conspiracy theory that everything is enshittified and everything gets worse. "just wait guys I'm telling you, the good days are over okkk?"
most importantly, the future will have a pareto optimal set up compared to today where you will have much better models, much cheaper and have options that are subsidised by ads.
[1] i can't eliminate some rando companies trying but not OpenAI not Anthropic.
3 years is probably too soon, but I would take the bet on "ever" any day of the week.
most importantly: there's enough competition that people would just use other models that don't do this.
Show me a Smart TV without ads and some form of tracking. Some product categories are already completely enshittified despite plenty of competitors. People care about up front cost more than any other metric. So no, people will not switch to other models in numbers that matter. If your competitors can drive down up-front prices by selling ad placements or eliminating free checked luggage (airline industry) and you try to take the high road your reward will usually be irrelevance and bankruptcy[1].
Edit:
[1] You could cite Apple as a counterexample, except they're busy stuffing ads into more and more of their software. Why? Because it's free money for them and 99.9% of users don't care enough to switch.
Comments
this is FUD and I can have a bet with you that this won't happen in 3 years (or ever) [1]. post-training on specific brands is hard and affects overall accuracy, doesn't offer explainability, long cadence, no run time auction..
most importantly: there's enough competition that people would just use other models that don't do this. the kind of people who peddle this FUD are have not much theory of how markets work. Cory Doctorow has done a number on them and spread a conspiracy theory that everything is enshittified and everything gets worse. "just wait guys I'm telling you, the good days are over okkk?"
most importantly, the future will have a pareto optimal set up compared to today where you will have much better models, much cheaper and have options that are subsidised by ads.
[1] i can't eliminate some rando companies trying but not OpenAI not Anthropic.
3 years is probably too soon, but I would take the bet on "ever" any day of the week.
Show me a Smart TV without ads and some form of tracking. Some product categories are already completely enshittified despite plenty of competitors. People care about up front cost more than any other metric. So no, people will not switch to other models in numbers that matter. If your competitors can drive down up-front prices by selling ad placements or eliminating free checked luggage (airline industry) and you try to take the high road your reward will usually be irrelevance and bankruptcy[1].
Edit: [1] You could cite Apple as a counterexample, except they're busy stuffing ads into more and more of their software. Why? Because it's free money for them and 99.9% of users don't care enough to switch.
Happy to bet 5 years.