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Comment on Amazon pilots ad services in ChatGPTparent

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No, they'll do a live auction from multiple models during reply generation. Google has the tech already. They are an advertisement company, you know: https://research.google/blog/mechanism-design-for-large-lang...

In short:

We investigate the design of auction mechanisms for aggregating the output of multiple self-interested LLMs into one joint output. We argue that this comes with a number of unique challenges, and we propose a simple token auction mechanism and illustrate our design through demonstration with an off-the-shelf LLM.

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