It's a "land grab" situation, every competitor spending a fortune to leap the other, with no regulation or even fences whatsoever (until the government steps in and controls solely based on bias, aka "wokeness").

It's like asking race car drivers to voluntarily slow down, when they are driving rocket sleds with no brakes. Simply unbridled, unprincipled megalomania of the James Bond villain variety, except that those villains had far less power at their disposal.

And no James Bond.