These ads are aimed at the board members of IBM's customers. IBM has been doing this for ages. I might think IBM is a high margin body shop with a veneer of innovative-ish projects like Watson that are almost comically out of step with the rest of the tech industry. But that's not the golf course discourse.
The purpose is to make it safe to remain an IBM customer.
And I'd add that there are a ton of quantum startups out there. Maybe they are all idiots. But, if you're IBM with a large research organization that's been working on some related foundational technologies for literally decades, it's not an obviously wrong-headed move for IBM Research to be working in this space.
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These ads are aimed at the board members of IBM's customers. IBM has been doing this for ages. I might think IBM is a high margin body shop with a veneer of innovative-ish projects like Watson that are almost comically out of step with the rest of the tech industry. But that's not the golf course discourse.
The purpose is to make it safe to remain an IBM customer.
And I'd add that there are a ton of quantum startups out there. Maybe they are all idiots. But, if you're IBM with a large research organization that's been working on some related foundational technologies for literally decades, it's not an obviously wrong-headed move for IBM Research to be working in this space.