I agree that the main difference at the moment is how companies manage the conversation, and I'm not a maximalist -- I use tons of cloud services myself -- I just don't think the issues they raise can forever be swept under the carpet. Unless the industry gets its shit together, more and more companies will abuse their position and try to "pull a Facebook" or "pull an Instagram", leading to an inevitable backlash at the legislative level (certainly from Europe, if not the US).

In the meantime, users should be educated on the risks of cloud platforms as much as their benefits, and in this sense I think the strip is very useful.