My experience with performance adtech was that 95% of the energy went into targeting whales, with a focus on products that drive massive revenue (mobile gaming, gambling, crypto). It's truly insane what these whales are spending.
Sure, there's still a lot of money in the 5%, especially for a surface like ChatGPT where people are making retail decisions. But I'm not particularly shocked if they're a little behind.
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It may be that you just aren't a big spender.
My experience with performance adtech was that 95% of the energy went into targeting whales, with a focus on products that drive massive revenue (mobile gaming, gambling, crypto). It's truly insane what these whales are spending.
Sure, there's still a lot of money in the 5%, especially for a surface like ChatGPT where people are making retail decisions. But I'm not particularly shocked if they're a little behind.