presumably if this was true advertising spend would dry up in these useless cases. The fact that it hasnt and people intensely dislike spending money without getting anything for it, I suspect it must work on someone.
I suspect your hypothesis is not falsifiable. Maybe randomly advertising golf balls to random people is just as effective, but we don't have the tracking infrastructure in place for non-targeted ads in order to test that theory.
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presumably if this was true advertising spend would dry up in these useless cases. The fact that it hasnt and people intensely dislike spending money without getting anything for it, I suspect it must work on someone.
I suspect your hypothesis is not falsifiable. Maybe randomly advertising golf balls to random people is just as effective, but we don't have the tracking infrastructure in place for non-targeted ads in order to test that theory.