I've been building a product in the release notes space, I think the issue is that the act of writing good release notes is so far removed from the benefits of writing great release notes that companies have a hard time justifying the effort.
I'm totally convinced good product comms gets you more customers and keeps them longer, but it's hard to see the direct impact, and it's actually kinda hard to do product updates well.
I could see this changing over the next many months / years as more people turn to AI to recommend products, it's true that most users dont read through your changelog, but the AIs will, and the more functionality you share with the AI the better it'll do of "selling" for you.
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I've been building a product in the release notes space, I think the issue is that the act of writing good release notes is so far removed from the benefits of writing great release notes that companies have a hard time justifying the effort.
I'm totally convinced good product comms gets you more customers and keeps them longer, but it's hard to see the direct impact, and it's actually kinda hard to do product updates well.
I could see this changing over the next many months / years as more people turn to AI to recommend products, it's true that most users dont read through your changelog, but the AIs will, and the more functionality you share with the AI the better it'll do of "selling" for you.