Speed is not the ONLY factor for conversions but it definitely is a factor in the same way that aesthetics affects conversions. If you set up an A/B Test with Test A being "the slowest site on the internet with amazing content" and Test B being the same website but slightly faster, I'd bet Test B would have higher conversions.
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Speed is not the ONLY factor for conversions but it definitely is a factor in the same way that aesthetics affects conversions. If you set up an A/B Test with Test A being "the slowest site on the internet with amazing content" and Test B being the same website but slightly faster, I'd bet Test B would have higher conversions.