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Comment on The Instagram Effect: National Geographic Suspends Its Popular Account

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It's interesting to see this gain momentum. IANAL, and I am not an active Instagram user, and I don't particularly have a dog in the hunt. However, I do think there's a public relations lesson to be learned here.

Instagram modified their TOS in (I assume) what they thought to be something acceptable for their users. Otherwise, why do it at all. Now, the backlash begins. At first, we get facebook users complaining about it, then the blog articles start rolling in and the link aggregator sites link to them. Now NatGeo is pulling out. Is this the high water mark? Can Instagram do anything beyond their post a day or two ago? Should they do anything?

I'm reasonably certain that there are many people at Instagram that wish this whole debacle would just go away. I'm not sure if there's an easy way out of this for them.

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