I'd seen that effect a bajillion times without really looking too hard at it. It's just what television does. But during one of my infamous 2am can’t-sleep iPhone research sessions, I learned it actually has a name: a squeezeback.

reminded me why i love hanging out with media folks: TouchDesigner helped me bridge tech and interactives in the best way, letting them tell me exactly whats going on in their head using their flows and lingo, and i can fast-feedback their designs iteratively while theyre in the room