I tried to do this with my vibe coding platform "Reduce your token costs by x%" and "Lets you easily control exactly who can access what data", "Full detailed usage analytics so you can see how users are accessing data" and "Apps are easier to maintain" but the problem is that EVERY SINGLE vibe coding platform makes similar claims. None actually deliver. So the consumer has been immunized against 'benefits' and especially if they don't recognize the company brand.
So I have to list out technical features as a way to create trust that there are technically capable people behind the product.
But TBH it probably doesn't really work either. Now it's all about social connections as implied in the article. It was already like that before, now it's a different level. Now the importance of nepotism has reached full-blown communism level.
Marketing to engineers/developers has always been different, parent is talking about marketing towards the average person, not a developer or the new breed of faux-developers.
But that's the thing; vibe coders are not developers now. I don't see why the marketing equation suddenly changes whenever a human being is confronted with software tooling.
My platform is targeted at non-technical builders.
For years, I'd been trying to market to developers and I was repeatedly told that developers are different. But now, I'm targeting regular people but it's the same thing.
So it seems maybe the marketing difference is not about developers after all.
Maybe the top-level commenter was, but the article seems to be about products which are used by developers (even if the deals are brokered with managers or C-levels)
Comments
I tried to do this with my vibe coding platform "Reduce your token costs by x%" and "Lets you easily control exactly who can access what data", "Full detailed usage analytics so you can see how users are accessing data" and "Apps are easier to maintain" but the problem is that EVERY SINGLE vibe coding platform makes similar claims. None actually deliver. So the consumer has been immunized against 'benefits' and especially if they don't recognize the company brand.
So I have to list out technical features as a way to create trust that there are technically capable people behind the product.
But TBH it probably doesn't really work either. Now it's all about social connections as implied in the article. It was already like that before, now it's a different level. Now the importance of nepotism has reached full-blown communism level.
Marketing to engineers/developers has always been different, parent is talking about marketing towards the average person, not a developer or the new breed of faux-developers.
But that's the thing; vibe coders are not developers now. I don't see why the marketing equation suddenly changes whenever a human being is confronted with software tooling.
My platform is targeted at non-technical builders.
For years, I'd been trying to market to developers and I was repeatedly told that developers are different. But now, I'm targeting regular people but it's the same thing.
So it seems maybe the marketing difference is not about developers after all.
Maybe the top-level commenter was, but the article seems to be about products which are used by developers (even if the deals are brokered with managers or C-levels)