Let's see how well this works out for them. I'm not hopeful for BMW (or most non-Chinese car manufacturers - not that the Chinese cars are great, just that they've got the economies of scale pretty well locked up), on a number of fronts.
Someone I regularly get driven around by is fine using voice to interact with google / android auto to send messages and make phone calls in the car is also not fine at all with not having buttons for 'basic traditional car things'.
I have a relatively 'newfangled' EV, and one of the best things about it is that it has a physical button for defrosting the front windscreen. If I had to navigate the touchscreen every time, the car would probably have been written off already (although all the safety things may have offset that outcome). Using the touchscreen to change from carplay to radio would have been a 'pull over to the side and spend a minute navigating the screens' scenario if I didn't have a passenger, which is somewhat of a peeve of mine.
I'm not sure voice recognition is in a good enough state to depend on for things that should be quick button presses. Phase it in over a number of years, sure, make it optional.
"They want things done quickly and they’re multitasking. And we have to keep that in mind. That’s how customers are evolving. They are multitasking.”
I don't want other drivers on the road to be multi-tasking. I want them to be driving at as close to 100% concentration as possible. It doesn't surprise me that it's younger people who are doing this: they haven't experienced enough near-misses yet. If stats are showing that drivers are multi-tasking, this should be discouraged, not encouraged.
Having said that, I miss the age cut-off by a margin, so factor that in. Maybe it's just me and a cloud.
Comments
Let's see how well this works out for them. I'm not hopeful for BMW (or most non-Chinese car manufacturers - not that the Chinese cars are great, just that they've got the economies of scale pretty well locked up), on a number of fronts.
Someone I regularly get driven around by is fine using voice to interact with google / android auto to send messages and make phone calls in the car is also not fine at all with not having buttons for 'basic traditional car things'.
I have a relatively 'newfangled' EV, and one of the best things about it is that it has a physical button for defrosting the front windscreen. If I had to navigate the touchscreen every time, the car would probably have been written off already (although all the safety things may have offset that outcome). Using the touchscreen to change from carplay to radio would have been a 'pull over to the side and spend a minute navigating the screens' scenario if I didn't have a passenger, which is somewhat of a peeve of mine.
I'm not sure voice recognition is in a good enough state to depend on for things that should be quick button presses. Phase it in over a number of years, sure, make it optional.
"They want things done quickly and they’re multitasking. And we have to keep that in mind. That’s how customers are evolving. They are multitasking.”
I don't want other drivers on the road to be multi-tasking. I want them to be driving at as close to 100% concentration as possible. It doesn't surprise me that it's younger people who are doing this: they haven't experienced enough near-misses yet. If stats are showing that drivers are multi-tasking, this should be discouraged, not encouraged.
Having said that, I miss the age cut-off by a margin, so factor that in. Maybe it's just me and a cloud.