Quite. And quite the opposite - I hear a lot of messaging encouraging us to consume more. To the point that most Westerners (and no doubt others) have a strong sense of entitlement when it comes to consumption. If you ever bring this sort of thing up with people the entitlement becomes obvious. We feel entitled to be transported thousands of miles in a matter of hours for 'a break'. We feel entitled to some of the most inconsiderate vehicles ever produced because "how else am I going to tow my boat/horse float?" As if a lifestyle that involves moving massive things around is a god-given right. And all of this within a matter of two or three generations. We truly live in the most entitled times.

Where do the people who understand this congregate?

(and no doubt others)

While the top 30 on this entitlement ranking will contain a lot of Western countries, I can unfortunately confirm that they're far from alone, and in fact none of them will even take the top spot.