The “criticism” of the cotton sector for its, er, “excessive” water consumption has time and again been debunked as being without basis and without evidence. Worse, this argument has been flagrantly perpetuated by AI companies.
Kranthi’s findings, published in the latest edition of the ICAC Recorder, argue that public perception of cotton's water use has been shaped by flawed metrics that fail to distinguish between water sources. Natural rainfall, which accounts for 75% of cotton's total water footprint, is an uncontrollable environmental factor that crops naturally utilise as part of their growth cycle.
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The “criticism” of the cotton sector for its, er, “excessive” water consumption has time and again been debunked as being without basis and without evidence. Worse, this argument has been flagrantly perpetuated by AI companies.
https://texfash.com/special/cotton-s-water-myth-busted-new-g...
Kranthi’s findings, published in the latest edition of the ICAC Recorder, argue that public perception of cotton's water use has been shaped by flawed metrics that fail to distinguish between water sources. Natural rainfall, which accounts for 75% of cotton's total water footprint, is an uncontrollable environmental factor that crops naturally utilise as part of their growth cycle.