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Comment on Google wins bankruptcy auction for Spirit Airlines emails, chats, documents

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As someone not super familiar with bankruptcy procedure: why do they auction off exclusive access to the data? Couldn't they make more money by, say, taking the top N offers, where N is "small" (e.g., ≤5)? Or does that depress the price too much?

In theory, a buyer could always execute that strategy after the sale, so it's essentially "priced in". By keeping the auction exclusive, the seller also keeps the possibility that the data is worth more to someone as an exclusive asset.

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