i wonder if it's just an unappealing business to compete with. it's like walmart: no one likes walmart, but it's unappealing to compete with them in small-town america.

plus, it's a huge headache to run and not very profitable. github mostly makes money on ci/cd, but a github alternative wouldn't benefit from that: anyone migrating would inherently evaluate other ci/cd vendors. plus, github eats a ton of network egress, which is very expensive. the only people who could eat the cost are the other clouds: gcp, aws, cloudflare, etc. but it feels dubiously beneficial for them.