I think while you are right you have to bear in mind that what you have commented on is their position in the market . The co's you mention are at the top end of their market, if I'm honest I know very little about these companies, I don't know if their current price/quality point is as it always has been or if its developed to that point.

As a beer drinker but not quite beer lover If I realized there was an opportunity in the beer market, then as an entrepreneur I'd deliver what the market wanted. If it was a a high quality drink then I'm sure in could deliver it.

Sorry if that point is fizzled I'm writing this on my phone. I'm just saying while I agree passion helps, I wouldn't say its an absolute necessity for delivering a high quality product.

Edit: I realize now your point is more about you even wanting to start the company as opposed to being able yo deliver it.

Personally I enjoy business and solving these problems and watching these solutions get used. What I'm saying is the buzz therefore for me is the process of business vs the space. I think what that means in practice is I don't have a list of spaces I will go into, but a list of spaces I will not.

Again, sorry, writing this in my phone has not been a pleasurable experience!