If meta’s marketing team had any self awareness about the state of the ‘brand’, they would know the absolute best thing they could do for probably the next year at least would be to de-emphasize and hide zuck as much as possible, shut their mouths, and try to fade into the background as a silent ‘parent company’. Then they could just let instagram be instagram and hope people forget its part of Meta at all, and if at any point they wanted to spin up or buy a new product, they would not publicize that it is owned by meta. Absolutely no one likes or trusts them. One of worst brands in recent memory at this point.
Like... give it back to the original founders? The company that was bought because Zuck said "they can hurt us"? Like not having a login wall on every page? Like being a site for photographers like it used to be? Like not having fucking Reels everywhere which they stole from TikTok?
That is largely because no one has bothered to build anything remotely close to IG in the last 5+ years besides maybe TikTok. And even then, TikTok is more of an apples and oranges comparison to IG in lots of ways.
Zuck is just yet-another CEO who insists on being visible/part of the "branding" despite irrefutable evidence of brand damage and general shitshow for marketing metrics.
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If meta’s marketing team had any self awareness about the state of the ‘brand’, they would know the absolute best thing they could do for probably the next year at least would be to de-emphasize and hide zuck as much as possible, shut their mouths, and try to fade into the background as a silent ‘parent company’. Then they could just let instagram be instagram and hope people forget its part of Meta at all, and if at any point they wanted to spin up or buy a new product, they would not publicize that it is owned by meta. Absolutely no one likes or trusts them. One of worst brands in recent memory at this point.
Like... give it back to the original founders? The company that was bought because Zuck said "they can hurt us"? Like not having a login wall on every page? Like being a site for photographers like it used to be? Like not having fucking Reels everywhere which they stole from TikTok?
Indeed, I think Instagram may be all they have left, brand-wise.
That is largely because no one has bothered to build anything remotely close to IG in the last 5+ years besides maybe TikTok. And even then, TikTok is more of an apples and oranges comparison to IG in lots of ways.
Zuck is just yet-another CEO who insists on being visible/part of the "branding" despite irrefutable evidence of brand damage and general shitshow for marketing metrics.