I read your link and still don’t agree that these ads are “bad”.
I think these ads built brand awareness. The point of the MidWest Micro “Clue” ad was not necessarily to spur you to buy a MidWest Micro system today. The purpose was so that when you were in the market to buy a system, and you saw one of theirs on a magazine cover or (in the case of Gateway) at a mall storefront, you said “oh I’ve heard of them,” and then you buy one.
12 pages of marketing gimmicks builds awareness. Two pages of specs doesn’t. That I remember Gateway and MidWest Micro but not many of the others of the reams of price lists in Computer Shopper is a testament to this.
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I read your link and still don’t agree that these ads are “bad”.
I think these ads built brand awareness. The point of the MidWest Micro “Clue” ad was not necessarily to spur you to buy a MidWest Micro system today. The purpose was so that when you were in the market to buy a system, and you saw one of theirs on a magazine cover or (in the case of Gateway) at a mall storefront, you said “oh I’ve heard of them,” and then you buy one.
12 pages of marketing gimmicks builds awareness. Two pages of specs doesn’t. That I remember Gateway and MidWest Micro but not many of the others of the reams of price lists in Computer Shopper is a testament to this.