When faced with 3 pricing choices, it seems consumers will choose the one in the middle. And it could also be a case of "overshooting" most consumers - i.e. most Apple customers are starting to think iPhone 4S level of hardware is "good enough".
This could mean that if Apple continues the current strategy, of making the "best" smartphones, they risk being relegated to under 10% market share again, as the smartphone market grows. Actually, they already are only at under 15% globally, and they've never really passed 18%.
Probably some hesitation over the lightning connector is holding back some people upgrading to 5 instead opting for the 4s - it's cheaper, better than their 3 or 3gs, and existing accessories will still work.
Comments
When faced with 3 pricing choices, it seems consumers will choose the one in the middle. And it could also be a case of "overshooting" most consumers - i.e. most Apple customers are starting to think iPhone 4S level of hardware is "good enough".
This could mean that if Apple continues the current strategy, of making the "best" smartphones, they risk being relegated to under 10% market share again, as the smartphone market grows. Actually, they already are only at under 15% globally, and they've never really passed 18%.
Probably some hesitation over the lightning connector is holding back some people upgrading to 5 instead opting for the 4s - it's cheaper, better than their 3 or 3gs, and existing accessories will still work.