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The best solution for everyone is to come up with a quality product that people like, price it fairly, and then don't enshittify it. Win-win!

I'm not sure if you are kidding or not, it would be a funny sarcastic remark in the right circles, but if serious, this exact line of thinking is exactly why things like indie-go-go and kick starter are just absolute meat grinders of starry-eyed individuals.

Not "everyone" -- if you're the owner of a successful ice cream brand who spent a decade grinding in the ice cream game, cashing out the brand equity and getting to live on a yacht might feel better.

Or you could just work hard and put your kids through college by making an honest living producing an honest product. Greed is what is destroying our world, and it is also the obvious one-word explanation for what happened to Talenti.

I don't think you are aware, probably because no one wants to hear it, how unbelievably greedy the people you sell stuff to are.

If you think corporations are ultimate incarnation of pure greed, and consumers are clear minded rational actors bringing an honest offer to the table...well, start a business and see

If that's really how you feel about your customers, it may be time to get out of whatever business you're in. To get back to the point, Talenti's loss of quality is in no way related to consumer greed.

The problem that companies like Talenti run into is: a guy starts the company because he loves making ice cream; foodies get into it and make it really popular; once it's popular the average customer is someone who can't tell good ice cream from bad.

And so the founder has a very valuable asset (a brand that is popular) but has also lost the thing he loved about the job (making a specialty product for discerning customers).

There is nothing unreasonable or greedy about exiting at that point. Let someone who wants to run a mature food business do so, and enjoy a well-deserved payout after years of hard work. All the discerning customers who care deeply about quality move on to the next thing, and normies who just like the brand name won't mind the changes.

And if you know the new owners will screw up your ice cream brand, you can wait a decade and do it all over again, leveraging your new wealth, knowledge, and connections to make it easier.

pretty much the Honest Tea -> Just Ice Tea story :)

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