"It's not about utility. It's not even really about the chatbot. It's about visibility, the fear of looking behind. A website without a chatbot in 2026 risks feeling unfinished, like something's missing. Even if what's missing is a half-broken widget that most visitors dismiss in three seconds. The chatbot has become a social signal, not a tool. A way of saying: we're keeping up."
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Monkey see, monkey do: https://adele.pages.casa/md/blog/all-my-clients-wanted-a-car...
"It's not about utility. It's not even really about the chatbot. It's about visibility, the fear of looking behind. A website without a chatbot in 2026 risks feeling unfinished, like something's missing. Even if what's missing is a half-broken widget that most visitors dismiss in three seconds. The chatbot has become a social signal, not a tool. A way of saying: we're keeping up."