It's best not to think of BigCentralThing as your "partner". They're just the big central thing that lists things. They have their own motivations that don't matter to you, so long as they continue to list the things.
I used YouTube as an example earlier. OSM is a good one too. Neither needs to care about you. They only need to care about their own job, which is knowing about their list of things (videos, roads, electronic part numbers, etc.). So long as they continue to do that, and have an easy way to tell them about the things they do care about, you're good.
They're already "putting in the work". Because it's their work to keep the list. That's all they do.
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Making a workflow central to your business dependent on the goodwill and efficiency of an external entity is a very bad idea!
It's good that you've found a partner who is willing to put in the work, but that is luck rather than what normally happens.
It's best not to think of BigCentralThing as your "partner". They're just the big central thing that lists things. They have their own motivations that don't matter to you, so long as they continue to list the things.
I used YouTube as an example earlier. OSM is a good one too. Neither needs to care about you. They only need to care about their own job, which is knowing about their list of things (videos, roads, electronic part numbers, etc.). So long as they continue to do that, and have an easy way to tell them about the things they do care about, you're good.
They're already "putting in the work". Because it's their work to keep the list. That's all they do.