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Comment on Californians' data deletion requests, DROP, become enforceable Aug. 1

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I've been building the infra for data brokers to connect to DROP (easy), actually effect deletions (hard), and make sure the data stays deleted (harder): forgetmenaut.com

DROP is pretty significant considering that it's the first compliance system meant to have an immediate effect (delete the data), backward-looking effect (forward a legally-binding deletion request to everyone that data was sold to or shared with), and a forward-looking effect (never let that record re-enter your system, in perpetuity). This is significantly more tracking and auditing infrastructure than anyone in the industry has ever normally run, not to mention that the request volume is 100-10000x what most of these brokers would process in previous years.

We'll see how well companies actually managed to comply when audits are performed for every registered broker in 24 months. I also think the impending prosecutions (and likely bankruptcies) of several unregistered data brokers will encourage the others to take it more seriously.

How are you supposed to ensure you never store that info without storing info about what info to never store

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