The demo probably was about 3 seconds. Look at tipjoy.com for 1.5 seconds, and you can tell what it's for and that it's cool and alive. In the other 1.5 seconds you can tip someone 25 cents for their blog entry. It's that easy and obvious.
Practice giving punchy demos. Don't frikkin make us watch you log in. We should be saying oooh at the 2 second mark, aaah at 5 seconds, and wow at 10 seconds. Definitely get all the best bits in the first 10 seconds.
10 seconds may sound flippant. But actual users will have clicked the back button long before if they aren't engaged.
You can practice demoing successful websites. Imagine you were pitching Google or eBay or Tokbox or justin.tv and had 10 seconds to demo. Start logged in. Assume some users won't see the last 5 seconds.
Comments
The demo probably was about 3 seconds. Look at tipjoy.com for 1.5 seconds, and you can tell what it's for and that it's cool and alive. In the other 1.5 seconds you can tip someone 25 cents for their blog entry. It's that easy and obvious.
Practice giving punchy demos. Don't frikkin make us watch you log in. We should be saying oooh at the 2 second mark, aaah at 5 seconds, and wow at 10 seconds. Definitely get all the best bits in the first 10 seconds.
10 seconds may sound flippant. But actual users will have clicked the back button long before if they aren't engaged.
You can practice demoing successful websites. Imagine you were pitching Google or eBay or Tokbox or justin.tv and had 10 seconds to demo. Start logged in. Assume some users won't see the last 5 seconds.
This is very good advice and the interview, as short as it was, is very inspiring.