I think your broader market points are generally correct. And I'd add that amongst younger lawyers the expectation of technology is that it should be well designed, pleasant and smart. Unfortunately, most legal technologies don't stand up to these criteria.

That said, Blake's broader point about the difficulty of the problem still stands, and we think the difficulty - not market trends - is why no one has done this yet. There is much technology and infrastructure that makes what we are doing significantly easier today than it was even 5 years ago. But underlying it all is still a lot of difficult technology that takes years to build.