From a personal standpoint, I think the web design is quite attractive, but I would be looking for something simpler and more functional. The only reason that I would approach the site is for gift ideas, (I would use Amazon for buying, actually storing a wishlist of hopeful transactions). My train of though it to start with the person who I'm buying a present for, and brainstorm what I should buy them based on what I know about them. It seems that the site is organized in a way that assumes you already know what you're looking for.