I'm going for the most obvious answer: USA is a single large market, over 5 times the population of UK. Most understand English and it is also geographically large, so there's lots of room for local competition.
You have a much greater chance of success. 20% of the US market equals 100% of the UK market... Even if you don't "win", you have a decent chance of at least breaking even.
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I'm going for the most obvious answer: USA is a single large market, over 5 times the population of UK. Most understand English and it is also geographically large, so there's lots of room for local competition.
You have a much greater chance of success. 20% of the US market equals 100% of the UK market... Even if you don't "win", you have a decent chance of at least breaking even.