To be fair, that's what it was for most of history: artists were bankrolled by wealthy patrons, for their own enjoyment. Artists making money by selling directly to consumers is a very recent innovation (although we all grew up in that reality and we're fond of it).
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Creativity essentially becoming a hobby for already wealthy people isn't exactly "the end of creativity", but it isn't that far from it either.
To be fair, that's what it was for most of history: artists were bankrolled by wealthy patrons, for their own enjoyment. Artists making money by selling directly to consumers is a very recent innovation (although we all grew up in that reality and we're fond of it).