Ah, the research angle is good! And my take-away from what you write is mostly the need to be visible, in whatever form, be it in the users communities, or otherwise?

We have excellent feedback from the users who do find us, so there is product market fit for the subset of customers that have a need for our product strong enough to actively search for it, but maybe that's an issue in and of itself: the fraction might be too small, and furthermore, for the (hopefully) larger segment of the user base that don't have a need strong enough to actively go looking, we need to be sufficiently visible for them to chance upon us...? which I guess drives home the message even more that visibility is key...

Thanks!