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This is way too absolute a point. There's services like water and internet service you're effectively subscribed too that don't get worse. There's obvious efficiencies that can be gained from regularizing demand with subscriptions. Amazon Prime is another example of a something I've been subscribed to for over a decade and I don't feel has gotten worse.

One of the earliest lines in the article:

I believe subscriptions for mobile apps are the best thing that has ever happened for both indie developers and iPhone users.

The article isn't extolling the virtue of paying for a utility!

Subscriptions are giving the seller permission to dip into my bank account every month whether I used the product or not.

At least when I pay monthly rent my stuff (and usually me) are actually in the unit the whole time.

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