Agreed, I tried self-hosting it a couple of month ago and it was impossible. I spent the day on it but the setup process was broken because of a recent change which was made for their cloud offering. Managing both a codebase both adapted to a cloud deployment with a huge amount of users and to a self-hosted way small deployment is very hard and requires a lot of resources. It's hard to justify investing this much time and money in making it work well for a self-hosted setup, and it seems like they stopped doing so.

It's still great to make the code open, but it's not usable anymore for a self-hosted setup.