Tons of traditional companies have x-relations employees, they're just not titled as such. Attending trade shows, developing distributor relationships, constructing and distributing demo materials, building local/state/federal government support networks, driving the branded truck around town — all of these are very common in non-tech industries and are basically analogous to DevRel engineer responsibilities.
It's also an enormous and heavily specialized market, so where an aerospace company might need only a small staff of people who speak aeroese to vendors and clients, if you're selling developer tools you probably need a bunch just for coverage of all the different venues you operate in.
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Tons of traditional companies have x-relations employees, they're just not titled as such. Attending trade shows, developing distributor relationships, constructing and distributing demo materials, building local/state/federal government support networks, driving the branded truck around town — all of these are very common in non-tech industries and are basically analogous to DevRel engineer responsibilities.
It's also an enormous and heavily specialized market, so where an aerospace company might need only a small staff of people who speak aeroese to vendors and clients, if you're selling developer tools you probably need a bunch just for coverage of all the different venues you operate in.
Boeing and other aerospace companies have teams of several hundreds that do this work.
I'm sure. Boeing is also a world-historically huge company. This person worked at Nordcraft.