That's pretty much the opposite of what I want. And what they want regardless of whether or not they know it.

Firefox OS is going to continue to open peoples' eyes to web apps and make people wonder why they scrambled around wasting so much money to make native news apps that do nothing but render a webkit view anyway. As another person has pointed out, there are very increasingly few things that webapps can't do that native apps can, especially on mobile where they're unprivileged anyway.