Computers were first marketed into replacing the work of humans that had a job called "computer" (what spreadsheets finally did)... Operating systems were create to replace computer operators (what they didn't)... For a while some people called compilers "automatic programmers".
The marketing and management of IT always had this fixation with replacing people. It always has been the wrong answer and the real value always came from making people better.
I think we’re near the end of this trajectory, and the inevitable disruptive business model will be a young entrepreneur who “invents” the concept of the Human-Centric Firm.
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Computers were first marketed into replacing the work of humans that had a job called "computer" (what spreadsheets finally did)... Operating systems were create to replace computer operators (what they didn't)... For a while some people called compilers "automatic programmers".
The marketing and management of IT always had this fixation with replacing people. It always has been the wrong answer and the real value always came from making people better.
I think we’re near the end of this trajectory, and the inevitable disruptive business model will be a young entrepreneur who “invents” the concept of the Human-Centric Firm.