"the russian firehose" and "flood the zone" have been proven to work, and work well.

that a human studio can make similar things is irrelevant; they're aiming for volume, one that is utterly all-encompassing, and they will succeed in that effort.

marketing is simply the same idea but pushed towards economic ends. instead of flooding the zone with memes to curate an entirely GOP worldview, they curate a lifestyle that creates anxiety that can only be remedied by buying a comically large pickup truck