You are probably getting such a low CTR because you are mixing Search and Display. First step is always to separate Search and Display.
You can push description line 2 to the display url.
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Do You Run a Print Shop?
Try Our CRM for Print Shops.
Over 300 Happy Clients. Start now.
Printavo.com/Free-Trial
-----
Print Shop Management
Saves You Time & Money.
Free 15-Day Trial. Start Today.
Printavo.com/{KeyWord:Free-Trial}
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Always A/B test, continuously. Never stop testing new ads until it is blatantly obvious that one ad-copy is superior.
*Make sure that your keywords can be found in your ad-copy. If your keyword does not appear in the ad-copy, you WILL have lower CTR. I guarantee it!
Comments
You are probably getting such a low CTR because you are mixing Search and Display. First step is always to separate Search and Display. You can push description line 2 to the display url. ----- Do You Run a Print Shop? Try Our CRM for Print Shops. Over 300 Happy Clients. Start now. Printavo.com/Free-Trial ----- Print Shop Management Saves You Time & Money. Free 15-Day Trial. Start Today. Printavo.com/{KeyWord:Free-Trial} -----
Always A/B test, continuously. Never stop testing new ads until it is blatantly obvious that one ad-copy is superior. *Make sure that your keywords can be found in your ad-copy. If your keyword does not appear in the ad-copy, you WILL have lower CTR. I guarantee it!