I've definitely experienced this on the receiving end, both with startups and new products, but also with random mailing lists that only send out updates sporadically.
A good rule of thumb for ANY mass email communication is to lead with a short explanation of why they're receiving the email: "Thanks for signing up for updates from Newproduct, a new platform for knitters to connect online."
Remind them 1) they signed up, 2) what they signed up for (updates), and 3) who you are (descriptively).
Comments
I've definitely experienced this on the receiving end, both with startups and new products, but also with random mailing lists that only send out updates sporadically.
A good rule of thumb for ANY mass email communication is to lead with a short explanation of why they're receiving the email: "Thanks for signing up for updates from Newproduct, a new platform for knitters to connect online."
Remind them 1) they signed up, 2) what they signed up for (updates), and 3) who you are (descriptively).