Everyone, please write better emails. Provide me with a single, clear call-to-action (aka next step) so that I "level up" and become more awesome. Side effect: I'll use your product and learn about your company.
Remember Kathy Sierra's advice: Don't buy this because we kick ass, buy this because we want YOU to kick ass.
I saw Kathy Sierra speak at BoS 2012. After her talk, we wrote on our wall in the office as a constant reminder our mission is to: "Help our customers be badass at emailing their users".
Comments
Everyone, please write better emails. Provide me with a single, clear call-to-action (aka next step) so that I "level up" and become more awesome. Side effect: I'll use your product and learn about your company.
Remember Kathy Sierra's advice: Don't buy this because we kick ass, buy this because we want YOU to kick ass.
http://headrush.typepad.com/photos/uncategorized/2007/04/06/...
I saw Kathy Sierra speak at BoS 2012. After her talk, we wrote on our wall in the office as a constant reminder our mission is to: "Help our customers be badass at emailing their users".