Comment on Show HN: Responsive Email TemplatesparentComments−joshfraser13yI did some A/B testing on this a few years ago and found that HTML email had a better response rate for me. My methodology wasn't perfect, but I shared the results on my blog anyway: http://www.onlineaspect.com/2008/01/25/the-value-of-split-te...−huhtenberg13yThat was 4 years ago. Things change way too fast for your sampling to remain relevant for this long.−adrianhoward13yIt's been what I see in tests too. A well designed HTML mail will generally beat a plain text mail in response rates... including the one we did for $client last week ;)−nihonjon13ytroll elsewhere
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I did some A/B testing on this a few years ago and found that HTML email had a better response rate for me. My methodology wasn't perfect, but I shared the results on my blog anyway: http://www.onlineaspect.com/2008/01/25/the-value-of-split-te...
That was 4 years ago. Things change way too fast for your sampling to remain relevant for this long.
It's been what I see in tests too. A well designed HTML mail will generally beat a plain text mail in response rates... including the one we did for $client last week ;)
troll elsewhere