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Comment on How Facebook can avoid losing revenue when they switch to always-on SSLparent

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Its true this wasn't a scientific test and I tried to be clear it wasn't trying to be.

That said I doubt anyone would argue that performance doesnt have an impact on their bottom line, more over the three changes I mentioned would have a real and positive impact on their performance.

As for measuring performance on first visit, that's pretty standard stuff but again I made note in the article of the bu that later visits would be faster due to caching and session re-use.

In the end the goal was to get people thinking about how their SSL configuration choices affect their sites performance not just their security -- there just isn't enough conversation about this stuff.

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