That's how every rebranding has been done for the past 50 years, lots of field research. But usually more importance is given to qualitative research, not quantitative. Focusing on numbers gives too much leeway for interpreting data in the wrong way.
btw I'm right in the target demographic and I'm not very fond of the new name. Something with "pistol" in it evokes not-so-nice concepts, and teenage brands with words like army/fight/420/skulls/maryjane/etc.
Comments
That's how every rebranding has been done for the past 50 years, lots of field research. But usually more importance is given to qualitative research, not quantitative. Focusing on numbers gives too much leeway for interpreting data in the wrong way.
btw I'm right in the target demographic and I'm not very fond of the new name. Something with "pistol" in it evokes not-so-nice concepts, and teenage brands with words like army/fight/420/skulls/maryjane/etc.
Well then, hopefully we can win you over with quality products, a great value prop, and a nice design and brand aesthetic!