Well, Amazon is signing up authors, and if their first foray is successful, I can see them expanding to music, but video is in a completely different level. While digital filming has reduced cost, it has also increased quality expectations, so the cost for one TV episode hasn't changed all that drastically in the last 20 years or so.
If we see tech companies creating their own content, those probably won't be the giants. I think Netflix or Hulu are much more likely to start experimenting in this direction, since it's much closer to their core business.
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Well, Amazon is signing up authors, and if their first foray is successful, I can see them expanding to music, but video is in a completely different level. While digital filming has reduced cost, it has also increased quality expectations, so the cost for one TV episode hasn't changed all that drastically in the last 20 years or so.
If we see tech companies creating their own content, those probably won't be the giants. I think Netflix or Hulu are much more likely to start experimenting in this direction, since it's much closer to their core business.