Just, no. You lack a fundamental understanding of the psychology that underlies my point. Knowledge that you are missed out on a more lucrative deal makes the current price less appealing when juxtaposed against the missed deal. This is identical to the cognitive process that causes people distress when they miss refilling their parking meter by minutes. If you leave your car on the street for 3 days, it should not seem that unreasonable that you receive a ticket. However, in the cases where one approaches one's car while the ticket-writer is still present but the ticket has already been written, the person is more likely to flip their shit. The latter is far more upsetting because the person "missed it by that much."
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On your theory, products should never go on discount. Clearly the world feels differently.
Just, no. You lack a fundamental understanding of the psychology that underlies my point. Knowledge that you are missed out on a more lucrative deal makes the current price less appealing when juxtaposed against the missed deal. This is identical to the cognitive process that causes people distress when they miss refilling their parking meter by minutes. If you leave your car on the street for 3 days, it should not seem that unreasonable that you receive a ticket. However, in the cases where one approaches one's car while the ticket-writer is still present but the ticket has already been written, the person is more likely to flip their shit. The latter is far more upsetting because the person "missed it by that much."