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The idea of micro-payments for online content and services has been around since Softbank Services Group failed at it in 1995 with $10 million tossed at the problem.

And it's a suggestion that shows limited awareness of the enterprise costs of attempting to create and deliver compelling content at scale.

If you (rhetorical you) desire free content, then a value exchange is implied. For now, no better value exchange has been created than a moment of your time for ads. It sucks. It can be irritating. But it's the only solution that works right now.

That being said, I like flattr -- it's altruistic and well conceived. But it won't work because you (again, rhetorical) are both lazy and entitled... and won't micro-pay for content you consume, but then doesn't please you.

Human nature... it's not altruistic.

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