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What some would call the 'radio test'.

1. Must be a dot com.

2. Must clearly state & define the product or service being sold.

3. Must be easy to pronounce & therefore pass the radio test.

4. Must not be longer than necessary, the shorter the better.

5. Must be about a product or service that is in demand & being searched for.

6. Must be easy to remember, in fact it must be a no brainer to remember.

7. Must be a domain a business could be built on.

source: http://www.ricksblog.com/my_weblog/2012/11/ringscom-roofscom...

That excludes all available .com domains.

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