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.io is not a serious TLD - it is for tech products, not the general public

You have to have a .com if you want to compete with Google.

    it is for tech products, not the general public
It is for the British Indian Ocean Territory. Any other use is a domain hack. http://en.wikipedia.org/wiki/.io

You are, of course, correct.

With the prevalence of other TLDs, I wonder if that's really true these days. Gut instinct says you're probably right, but what makes one TLD more serious than another? Just its de facto position in public perception, or maybe its age?

Interesting notion, especially since .com is incredibly crowded.

Non-technical users don't understand GTLDs. Ask an audience of 100 nontechnical people to record themselves visiting color.io or any other .io domain. I would be willing to wager at a minimum 50% will type color.io.com.

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