does it really matter? nearly every browser allows you to add custom search engines, and change the default one. if you set duckduckgo as the default search engine, you don't ever have to type in duckduckgo - you can just use your address field.
That's a false comparison. It's not just that asdjflas... takes a long time to type, but it's also really hard to remember.
DuckDuckGo is probably easier to remember than most names. It just happens to take a little longer to type than Google or Apple. The Awesome Bar and Omni Bar make it less of an issue, though.
Supercalifragilisticexpialidocious is only easy to remember because you already have a reason to remember it (ie a strong brand, Disney, has already pushed it into your memory).
If it didn't have a movie behind it, you'd say, "Super-what?"
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does it really matter? nearly every browser allows you to add custom search engines, and change the default one. if you set duckduckgo as the default search engine, you don't ever have to type in duckduckgo - you can just use your address field.
Why don't you name your startup "asdjflasjflaksdjfa" and see if it survives. Bet you it doesn't.
That's a false comparison. It's not just that asdjflas... takes a long time to type, but it's also really hard to remember.
DuckDuckGo is probably easier to remember than most names. It just happens to take a little longer to type than Google or Apple. The Awesome Bar and Omni Bar make it less of an issue, though.
Supercalifragilisticexpialidocious is pretty easy to remember.
Supercalifragilisticexpialidocious is only easy to remember because you already have a reason to remember it (ie a strong brand, Disney, has already pushed it into your memory).
If it didn't have a movie behind it, you'd say, "Super-what?"
Only how to pronounce it. I couldn't spell it to save my life.